An SEO reseller is a company that provides white label SEO services to other businesses. As a result, the business that resells the services can provide its clients with affordable SEO services without investing in an in-house team of experts.
The main benefit of working with an SEO reseller is that it saves the company time and money. By outsourcing the SEO services, the company can focus on its core business functions and leave the task of driving traffic to the website to the reseller.
Some of the primary services that an SEO reseller can provide; include:
Search engine optimization
The main goal of an SEO reseller is to optimize a website so that it ranks higher in search engine results pages (SERPs). In addition, the reseller will conduct keyword research to find the right keywords that potential customers are using to search for products or services related to the company.
Once the target keywords are identified, the reseller will then work on optimizing the website’s title tags, meta descriptions, and header tags. They will also create high-quality content that includes the target keywords and submit it to various directories and article sites.
Pay per click (PPC) campaigns
In addition to optimizing the website for organic search results, an SEO reseller can also set up and manage a pay-per-click (PPC) campaign on behalf of the company. A PPC campaign is a type of advertising where businesses bid on keywords and pay for each click that their ad receives.
The reseller will conduct keyword research to find the right keywords to bid on and then create relevant ads. They will also track the campaign’s performance and make necessary adjustments to ensure success.
Social media marketing
Another service that an SEO reseller can provide is social media marketing. It involves creating and managing profiles on various social media platforms, such as Facebook, Twitter, and LinkedIn. In addition, the reseller will post updates on behalf of the company and interact with potential and existing customers.
In addition, the reseller will monitor social media conversations to see what people are saying about the company and its products or services. If there are any negative comments, the reseller will work with the company to resolve the issue.
Reputation management
An SEO reseller can also help a company to manage its online reputation. It involves monitoring what is being said about the company online and taking steps to mitigate any negative publicity.
The reseller will set up Google Alerts for the company’s name and track any company mentions across the web. If there are any negative articles or reviews, the reseller will work with the company to have them removed or replaced with positive content.
Local SEO
If the company targets customers in a specific geographical area, then the reseller can help optimize the website for local search results. It involves optimizing the website for local keywords and submitting it to various local directories.
The reseller will also create listings on Google Places and other local directories. In addition, they will work on optimizing the company’s Google My Business page.
These are just some of the primary services that an SEO reseller can provide. By outsourcing the SEO tasks to a reseller, businesses can save time and money while improving their website’s ranking on search engine results pages.