SEO, this acronym stands for ‘Search Engine Optimization’, and for better understanding, let’s say that this tool is used by websites for building up traffic in an organic and un-paid manner. Today we’ll learn about SEO for what it does and how it does for whatever it does (pun intended) and in bonus, we’ll also get know about the types of SEO. You can easily search for SEO services in India, let’s begin!
Basics of SEO
Usually, those who are newbies starting a website or a blog find this tool very intimidating but believe me, folks, it’s not.
Well, to make it easier, let’s break this up in points: –
What is SEO?
- SEO aka ‘Search Engine Optimization’ is a tool used for building up organic and un-paid traffic for a website.
How does it work?
- Search engines crawl through different sites and find the most user-friendly ones and rank them top in the search results.
- SEO helps to optimize this process of crawling and making a website user-friendly, informative, and attractive for the user-experience. For example, if someone is searching for How to cook Pasta then the search results will show the sites that are most relatable to the topic ‘cook Pasta’ in their article or blog.
The better use of SEO and the friendlier a website is the higher it will rank in search results of a search engine.
Types of SEO
There are numerous types of SEOs for the massive world of the Internet, but to make it simple we’ll learn the most common ones, the ‘on-page’ and the ‘off-page’ types of SEO.
On-page SEO
While making a blog or writing an article for the site the basic things kept in mind are good keywords, informative meta description, attractive images, HTTP/SSL for security, title tags, alt tags, etc. In short what on-page SEO means is that the use of all direct measures to optimize your blog, article, or the whole website.
Elements used in on-page SEO are –
- Keywords
- Title tags
- Meta description
- Images
- HTTP/SSL
- Alt tags
Off-page SEO
While on-page deals with directly controllable factors, off-page, on the other hand, deals with ranking factors for search results such as backlinks, promotions, domain authority, exposure on social media. While many would think that these all sound like inorganic traffic but it’s not if done correctly. For example, giving money to other sites to put your link on their own, you can use guest blogging and try getting featured on someone’s social media platform.
So, I’m pretty sure that by now you must have a pretty good of idea what SEO is. I could’ve made this more descriptive if I was “allowed” to but that would’ve resulted in more confusion to get you informed on SEO. You can find a variety of services like SEO services in Thane. I hope you learned something today and don’t forget to use this knowledge of SEO in the future if you decide to step into the world of blogging, article writing, and much more